PE047: How to win at podcast conferences


Making pod-friends is super important because as you may or may not yet know, podcasting can sometimes start to feel like this very solitary thing. It’s not like performing on stage where you have an immediate feedback loop, an immediate direct interaction with your audience. It is something that likely you are doing in a room by yourself.

Andrea Klunder

If you are listening to this very close to the time that it is released, I’m at Podcast Movement in Orlando, Florida . Are you here? Have we met yet? 

Either way, I am here to teach you how to WIN at podcast conferences.  

You didn’t know that this was a game, did you? 

The reason I wanted to share this with you is because I hear and see so often in the podcasting  community a couple of themes:

  1. People are nervous about attending. Podcasters are notoriously often introverted and the idea of talking to strangers in person like face to face instead of over the interwebs audio-only is nerve-racking.
  2. People are overwhelmed. Especially with a conference like Podcast Movement where I think there’s like seven or eight sessions at any given time and, to make matters even worse, you have to decide whether you’re going to go to a session at all because sometimes you can get information overload, because sometimes things are more fun in the hallways outside of the breakout rooms and in the expo area, and because sometimes you just need to eat or rest or record a podcast…

So what’s the #1 secret for navigating all of this?

Read on for more…

Subscribe to Podcast Envy (it’s free!)

Podcast Angel: She Podcasts Live!

No matter where you are in your podcasting journey, community — like real flesh and blood community — is vital to your survival and success! And it’s not easy to come by. This conference will be a catalyst for you for that. Learn more about the event here.*

I’m co-facilitating a Voice Training workshop Friday afternoon.

**This is an affiliate link so if you end up purchasing a ticket, I will get a lovely commission from the lovely ladies of She Podcasts. Thank you!!! 

Podcast Angel: Podcast Envy VIP Circle

Let’s do this podcasting thing together! 
Apply now to the Podcast Envy VIP Circle with me.

I’ve been teasing it FOREVER. Now there is a way for us to connect 1×1 AND for you to become part of an intimate community of podcasting colleagues who all want to make an impact, shift culture and all the while, reap the deep rewards of podcasting (no, I’m not necessarily talking sponsors…) for ourselves.

This is a community we will create TOGETHER. And because of this, the first 5 members to join will receive the Founding Member rate of $29/month.

I will NEVER offer this rate again and it will be yours for as long as you are current.

To request to become a Founding Member, pop over here to apply.

I’ve got 20 questions for you and if I think the membership is right for you, I’ll send an invitation to join.

Yes, but, Andrea, what EXACTLY will we be doing?

I don’t know!

Okay… well I do have a pretty good idea but the truth is I don’t want to create something you don’t need just because I think it’s a good idea.

I also want us to be conscientious and intentional with our digital media, our attention, and our time together. And I have some ideas I think are pretty great!

Curious? Apply right now!

Article Cont’d


Talk to strangers. Don’t worry about your strategy. Just have a good time.

Andrea Klunder

Let me tell you a little bit about my experience as a fledgling podcaster the first year that I attended podcast movement four years ago. It happened to be in Chicago because it moves around every year and I am in Chicago. So I thought I should probably go to this thing, but I didn’t really know why.

The truth is in that first year, I was one of those nervous people. 

I didn’t really know many or any other podcasters. I felt like an imposter going to a conference. I mean, I wasn’t making any money as a podcaster. I was completely self-taught. I didn’t think of myself as a professional and I wasn’t even sure I was doing any of it right!

(Small note I did happen to have two other Chicago-based friends who were going to the conference, one who was already podcasting and one who was thinking about starting a podcast and we did hang out together. But none of us knew what we were doing.) 

So I made an executive decision.

I dove headfirst into attending as many sessions as I could. I decided I was there to learn. All the things. 

I tried to get there as early as possible every morning and I was certainly too exhausted to attend any parties, dinners, networking events, etc by the end of the day, and this was fine by me because all those situations give me anxiety.

That year I did learn a whole bunch of cool things and came away with so many ideas about my show and about how to grow my little baby podcasting business. Also one thing that I did push myself to do that I am so grateful for is that they had these pre-conference sessions for speakers who did not have official breakout sessions to come up and give  10 minute talks The person who was emceeing was Matt Marr, also a podcaster who I love and who has been on The Creative Impostor and whose show, Dear Mattie, I have been on.

Matt was inviting people in the audience to come up and introduce themselves and their show in 30 seconds. And even that makes me nervous! You would think that as a speaker, as a podcaster, as someone with acting training, that it would not, but it does.

Anyway, I did it and people were really interested in my topic and I got invited to be on a couple of other shows, specifically Mindfulness Mode with Bruce Langford and Overcoming Graduation with Brian Drury.

Year One ended up being fine, but I kept hearing about how great all of the parties were, (you know, those ones that I was too tired to attend) and how the magic happens in the hallways outside the session rooms. 

And so the next year in Anaheim, I decided to focus on the parties, on meeting people, on talking to strangers. And I knew that in order to do that, I had to shore up my energy and get some good sleep so I did not set an early alarm. I did not try to make the 8:00 a.m. sessions. I arrived when I arrived each day and I only went to a very select handful of sessions to keep my mind clear so that I had plenty of opportunities to randomly start conversations with people that year.

I met so many fascinating podcasters, scheduled new guests for my show, got booked on other people’s shows and started making what I call “pod-friends” in the industry.

Pod-friends are super important because (as you may or may not yet know) podcasting can sometimes start to feel like this very solitary thing. It’s not like performing on stage where you have an immediate feedback loop an immediate direct interaction with your audience. It is something that likely you are doing in a room by yourself.

Maybe you have another person there, or maybe you have another person connecting with you over the internet, but largely you are speaking out and not always getting a huge amount of feedback back no matter how many people you have listening.

Also, sometimes you have questions and maybe you can’t afford to hire a coach or consultant like me to get those questions answered, or maybe if you post it in a Facebook group for podcasters with thousands of members, you get all this conflicting sometimes not really that great advice back and you just feel more confused and overwhelmed. 

Having specific pod-friends who get what you’re going through, who have a certain level of expertise and passion in the industry can mean the difference between growing as a podcaster and pod-fading. We don’t want the the pod-fade. 

Since those first two Podcast Movements, I have attended both Podcast Movement and PodFest both as a speaker and as an attendee, and I have held several different intentions for each conference all with different results. In this way, I have always found it well worth my time/money/energy investment to attend these conferences 

The secret to winning at a podcast conference is not competition and it’s certainly not trying to do everything. 

The secret is to choose one thing. 

One? 

Yes, one — one thing to focus on, one intention to guide your decision making throughout the conference, and then align all of your choices and activities with that one focus.

Are you here primarily to learn? To find guests for your show? To be inspired? To have fun? To find potential clients for your podcasting business? To grow your listenership? To share your message as a speaker? Etc?

All of these (and more that I haven’t even listed) are great intentions for attending a podcasting conference! 

Now just by choosing one, it does not mean that you won’t get all of the other benefits too. It simply cuts down on the overwhelm, placates the part of your brain that may be susceptible to FOMO, and makes for a more effective, more rewarding, more enjoyable podcast conference experience.

A few more quick tips:

  1. Wear comfortable shoes.
  2. Dress in or bring layers because conferences are often in hotels and convention centers and you cannot predict the inside weather as relates to the outside weather.
  3. Bring snacks.
  4. Have a plan for recharging (your phone AND yourself.) It is important to take some time for yourself to rest and digest, whether that means going back to your room in the middle of the afternoon for a little bit, whether that means sleeping in in the morning and not rushing to get there first thing, whether that means just stopping into the coffee shop or cafe and having a lovely little beverage by yourself. Hint: if you don’t want to talk to anyone or engage with anyone, just put your headphones on. No one will question that a podcasting conference.
  5. Be curious. Ask questions. Talk to people you wouldn’t normally talk to. Hint: Look for people who are standing around (without headphones on) and don’t appear to be talking to anybody. 
  6. Follow-up. Oh, I hate conference follow-up. The best success I have had in following up with people is not through the business card. It is through making an immediate connection with them in the moment that they’re standing there face to face on a social media platform that makes sense for both of us. Another thing I like to do if the Wi-Fi is reliable at the conference is to immediately find an episode of their show and download it or subscribe to it so that I have all these new podcasts in my queue to listen to after the conference and on the way home. I just like to check out the show see what they’re doing and see if there is a connection, if there is a reason to invite them to be on my show, if there is a reason for me to see if I can be on their show, if there is a way that I can support them or connect them to someone else who may be a great fit for them.
  7. Have fun. Be prepared for the unexpected. Be open to things not going exactly the way that you plan them. Be open to serendipity. Say “yes!” to that random lunch invitation.

If you’re here at Podcast Movement 2019, I hope to meet you… or at She Podcasts Live in October 2019 and if not, then at a future podcasting conference where we all can win!

Resources & Episodes Mentioned

Podcast Envy VIP Circle

Podcast Movement

She Podcasts Live

My interview on The Dear Mattie Show

Matt Marr’s interview on The Creative Impostor

My interview (early on!) on Mindfulness Mode with Bruce Langford

My interview (early on!) on Overcoming Graduation with Brian Drury

 

Connect with me

  1. Send me an email with a voice memo or .mp3 and let me know what you’re most looking forward to at She Podcasts Live October 2019. 
  2. DM me on Insta or post a clip/show that you think is doing something creative with their format and tag me @andreaklunder
  3. Join my Facebook Community where we create social support for content creators with inspiring prompts, opportunities for you to share your work, and more.

My favorite hashtags #thecreativeimpostor #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

PE046: Professional Podcast Editing with Carrie Caulfield Arick, Britany Felix, and Jennifer Longworth


My clients think I’m a wizard. I don’t think they know entirely what I do. They just know that I do it…. What I actually do is polish people’s podcasts interviews to save everybody time.

Carrie Caulfield Arick

Four podcast editors walk into a bar… Nah, that’s not what happened at all. We got together where you’d expect us to – on a podcast, of course! 

Wait! Before you go all “Meh. I’m not an editor so why should I listen?” on this episode, hear me out.

You will become a better client and a better podcaster after listening to Carrie Caulfield Arick of YaYa Podcasting, Jennifer Longworth of Bourbon Barrel Podcasting, and Podcasting For Coaches’ Britany Felix. There’s room for everyone at this podcast editors roundtable! 

My guests agree that it’s difficult to make family and friends – let alone clients – understand what an editor does. Other aspects of their work are more familiar: consulting, producing, networking, teaching… there’s more; my guests are busy! 

But it’s the role of editor that seems to mystify most.

People have no idea what we do to make someone’s raw audio file audience-ready.

In their minds, an editor either does nothing (grumble, grumble) or performs magic (thanks, but…there’s no fairy dust here). 

Maybe it’s because, as humans, we’ve been talking all our lives that people think, how hard can it be to record what we say and have it come out the other end sounding intelligent and natural?

If you’re not an editor, you’d be surprised.

Read on for more…

Subscribe to Podcast Envy (it’s free!)

Podcast Angel: She Podcasts Live!

No matter where you are in your podcasting journey, community — like real flesh and blood community — is vital to your survival and success! And it’s not easy to come by. This conference will be a catalyst for you for that. Learn more about the event here.*

I’m co-facilitating a Voice Training workshop Saturday afternoon from 2:30-3:15pm!!!

Jennifer Carrie Britany will be co-facilitating

The Empowered Female Podcaster: Owning Your Voice and Authority
Saturday from 11:00 am – 11:45 am

Carrie will be co-facilitating

Editing
Sunday from 2:00 pm – 2:45 pm

**This is an affiliate link so if you end up purchasing a ticket, I will get a lovely commission from the lovely ladies of She Podcasts. Thank you!!! 

Podcast Angel: Podcast Envy VIP Circle

Let’s do this podcasting thing together! 
Apply now to the Podcast Envy VIP Circle with me.

I’ve been teasing it FOREVER. Now there is a way for us to connect 1×1 AND for you to become part of an intimate community of podcasting colleagues who all want to make an impact, shift culture and all the while, reap the deep rewards of podcasting (no, I’m not necessarily talking sponsors…) for ourselves.

This is a community we will create TOGETHER. And because of this, the first 5 members to join will receive the Founding Member rate of $29/month.

I will NEVER offer this rate again and it will be yours for as long as you are current.

To request to become a Founding Member, pop over here to apply.

I’ve got 20 questions for you and if I think the membership is right for you, I’ll send an invitation to join.

Yes, but, Andrea, what EXACTLY will we be doing?

I don’t know!

Okay… well I do have a pretty good idea but the truth is I don’t want to create something you don’t need just because I think it’s a good idea.

I also want us to be conscientious and intentional with our digital media, our attention, and our time together. And I have some ideas I think are pretty great!

Curious? Apply right now!

Article Cont’d


For me, I credit it with literally changing my life… I get to work from home every day which has been my dream. I don’t have to take any calls with clients or anything before noon, which is amazing. I get to just have the freedom that I always, always, always craved.

Britany Felix, on what she gets out of her podcasting business

Setting aside physical challenges (like a client’s substandard equipment or that crazy barking dog), there’s nothing natural about wearing headphones, speaking into a mic, and being fully conscious of the fact that you’re being recorded! 

Making a podcasts as listenable as our clients intended them to sound when they hit record takes time – and skill.

As women, the price we place on our expertise can sometimes make for uncomfortable conversations. But you won’t find my guests undercutting their services on platforms like Fiverr. Or just-ing their way through introductions, as in “I’m just a podcast editor.”

If you’ve struggled with that kind of deeply ingrained undervaluing, it’s time to quit cold turkey (or at least start noticing how often you just. Jennifer, Carrie, and Britany are inspiring role models (in addition to all the other hats they wear). 

I will never charge anyone that low again because it was such a drain on me and definitely not worth it.

Jennifer Longworth, on charging what you’re worth

You know where there’s a round-table, there’s a speed round! We talk about everything from pet-peeves to pricing philosophies to the gifts podcasting has given us.

Whether you’re an intrepid DIY podcaster, a turn-key client, or just a faithful listener, you’ll want to listen in as four editor ladies get together on a podcast.

Resources mentioned

Just Busters Facebook Group
*for female identified editors & those who edit their own shows

Podcast Editors Club Facebook Group
*for all

Jennifer’s mic-grabbing video from Podfest

Lexington Podcasters Facebook Group

Podcast Movement

She Podcasts Live

Izotope

Adobe Audition

Audacity

 

Connect with me

  1. Send me an email and let me know about a podcast you LOVE doing something interesting with their format beyond solos & interviews. So no like formal survey or anything. Just email me. You can write it or record a voice memo on your phone and attach it to the email.
  2. DM me on Insta or post a clip/show that you think is doing something creative with their format and tag me @andreaklunder
  3. Join my Facebook Community where we create social support for content creators with inspiring prompts, opportunities for you to share your work, and more.

My favorite hashtags #thecreativeimpostor #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

PE045: Interviews vs Solos – which podcast format should I choose?


Audio is a super flexible medium and I think that we have very much limited ourselves in the podcasting space by putting ourselves into two camps: solo hosted or co-hosted shows and interviews.

Andrea Klunder, Your Podcast Boss

I’m rebutting a rebuttal of an article that I had wanted to rebut from the Podcast Business Journal, which is a daily online resource that’s fairly new in the space and I think is trying to present controversial or conflicting points of views for the sake of discussion on social media, which seems to be working quite well because… here we are.

Should I have an interview show or a solo show?

Article 1: Stop The Interviews. Go Solo. by Robert Crandall

Article 2: Most Hosts Shouldn’t Go Solo by Richard Davies

My opinion???

Read on for more…

Subscribe to Podcast Envy (it’s free!)

Podcast Angel: She Podcasts Live!

No matter where you are in your podcasting journey, community — like real flesh and blood community — is vital to your survival and success! And it’s not easy to come by. This conference will be a catalyst for you for that. Learn more about the event here.*

I’m co-facilitating a Voice Training workshop Saturday afternoon!!!

**This is an affiliate link so if you end up purchasing a ticket, I will get a lovely commission from the lovely ladies of She Podcasts. Thank you!!! 

Podcast Angel: Podcast Envy VIP Circle

Let’s do this podcasting thing together! 
Apply now to the Podcast Envy VIP Circle with me.

I’ve been teasing it FOREVER. Now there is a way for us to connect 1×1 AND for you to become part of an intimate community of podcasting colleagues who all want to make an impact, shift culture and all the while, reap the deep rewards of podcasting (no, I’m not necessarily talking sponsors…) for ourselves.

This is a community we will create TOGETHER. And because of this, the first 5 members to join will receive the Founding Member rate of $29/month.

I will NEVER offer this rate again and it will be yours for as long as you are current.

To request to become a Founding Member, pop over here to apply.

I’ve got 20 questions for you and if I think the membership is right for you, I’ll send an invitation to join.

Yes, but, Andrea, what EXACTLY will we be doing?

I don’t know!

Okay… well I do have a pretty good idea but the truth is I don’t want to create something you don’t need just because I think it’s a good idea.

I also want us to be conscientious and intentional with our digital media, our attention, and our time together. And I have some ideas I think are pretty great!

Curious? Apply right now!

Article Cont’d

Interviews or solos? Interviews or solos? Where do you think I fall in that Spectrum? 

Well, this is kind of a trick question because, as you know, I do both interviews and solo episodes and truthfully, that is my answer.

Well, okay, let me qualify that. That is the simple answerdo both interviews and solos for all of the reasons mentioned in the referenced articles.

I mean Robert Crandall from article one is not wrong when he says that: 

With a solo show, the listener gets to know you, like you, and trust you. 

There’s a connection and that is so so so important because if people don’t know, like, and trust you, they’re not going to keep listening to your show. No matter WHO you have as an interview guest. And if you are trying to build thought leadership or share your expertise, then yes, we want to hear from YOU.

In fact, most of my clients who come to me for launch consulting or for show editing or to produce their show, especially if they’re a solopreneur or a one-person business, they are assuming that they’re going to do an interview show.

And sometimes they have very good clear reasons for doing this like they want to use their show to network with other people in their field that they wouldn’t necessarily always have access to.

Or the mere fact that they have a small following, a small audience, to begin with and having guests on your show can (not always but if done right) be a way to grow your listening audience IF the fans and followers of your guests are likely to be in your target listening audience and IF those guests are likely to share their show with their audiences.

Also interviews are a great way for you, the host, to follow your curiosity and learn and ask good questions and  get new insights and fresh perspectives, especially when as Richard Davies from article two mentions, you interview people who have differing perspectives from you. 

A podcaster who is really great at doing this is Julie Neale from Mother’s Quest! 

Check out my interview with Julie on Podcast Envy episode 036.

So yes, I am a big fan of the interview and there are a lot of reasons to do it. However, I usually encourage those podcast clients who want to do interviews to also consider sprinkling in some solo shows.

And that is for all of the reasons laid out in this article and more: building thought leadership, building that one-to-one connection, etc.  I will tell you that most of my listeners especially for The Creative Impostor have told me that while they love the interviews so much what they really come back for are the solo episodes where it’s just me talking directly to them. That’s what keeps them listening. Those are my core devoted fans and audience.

One great example of a client who took me up on my advice to add solo episodes into the interview mix is Sarah Buino from Conversations with a Wounded Healer. 

Check out my interview with Sarah BEFORE her podcasting days on The Creative Impostor episode 055.

But in article two –  Most Hosts Shouldn’t Go Solo with Richard Davies, I don’t agree with the title, but I do think that…

Purely solo shows can be really challenging to create to keep fresh, to do well, to grow listeners, and  to keep going unless you just really really really love the sound of your own voice

It eventually starts to feel very much the same, like one-dimensional one-sided conversation. Richard also mentions the element of spontaneity of these genuine moments and surprises that can happen when not everything is scripted. 


Podcast Envy Pro Tip!

When I book interviews, I do send my guests an idea of what topics we might touch on and what questions I might ask, but I do not send them every question in advance. There needs to be an element of surprise and moments that are unplanned and I need to have the flexibility to completely go off script.


Sometimes with solo shows they can be hard to pull off. If you are a host who is scripting everything and then you read off a piece of paper, then you’re going to need to do some work on your presentation, possibly acting coaching, marking up your script, using intentional vocal variety. You’re also going to need to think about the way that somebody is listening to your voice.

So the easy answer to this dilemma of interview vs solo is obviously: BOTH!

The more complex answer that I want you to take some time to consider is: 

Why interviews or solos? Is that all there is for podcasting? What else is possible?

Audio is a super flexible medium and I think that we have very much limited ourselves in the podcasting space by putting ourselves into two camps hosted solo hosted or co-hosted shows and interviews.

And yes, I am fully aware as I say this that I am also one of those podcasters who does those two things, but believe me when I tell you that I have been thinking and thinking and thinking about how I would like to do things differently something that I could use the medium of audio to do or convey or express in a more inventive, more creative, more adaptive way, and I don’t have the answer yet.

But what I do have are some examples of shows that I think are exploring the edges of what is possible in interesting ways. And of course, this is not an exhaustive list. 

If you have an example of a show that you think is going beyond the simple solo or co-hosted show or interview format who’s doing something interesting with the way their show is presented with the actual format of the show, I would love for you to share that with me.  

You can actually share that show with me on Instagram either through a DM or you can post it or you can post it and tag me @andreaklunder.

Or you can tell me about it record a voice memo in your phone or, you are a podcaster, right? So record a little snippet of audio and send me a decent quality MP3 file to andrea [at] thecreativeimpostor.com.

Resources & podcasts mentioned

Mother’s Quest

Conversations with a Wounded Healer

Key Change: Creating Opera for All Voices

Flash Forward

Project Woo Woo

Everyone Else

Watching With…

By the Book

Congressional Dish

The Embody Podcast

10 Things That Scare Me

My episode of The Creative Impostor inspired by this show

Sarah’s episode of Conversations with a Wounded Healer inspired by this show

Creative Processing

 

Connect with me

  1. Send me an email and let me know about a podcast you LOVE doing something interesting with their format beyond solos & interviews. So no like formal survey or anything. Just email me. You can write it or record a voice memo on your phone and attach it to the email.
  2. DM me on Insta or post a clip/show that you think is doing something creative with their format and tag me @andreaklunder
  3. Join my Facebook Community where we create social support for content creators with inspiring prompts, opportunities for you to share your work, and more.

My favorite hashtags #thecreativeimpostor #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

PE044: Disappointment, or Pick Yourself


It’s a cultural instinct to wait to get picked. To seek out the permission and authority that comes from a publisher or talk show host or even a blogger saying, ‘I pick you.’

Seth Godin

You all — I’ve been bursting at the seams with this podcasting secret — my production team for Power Your Story made it to the TOP 24 FINALISTS of the Google Podcasts PRX Creator Program!!!!

Yeah — we had an interview with them and we were inches away from one of those 6 slots for teams to be chosen for up to $40K in funding plus awesome mentoring opportunity and… we didn’t get it.

I feel like a deflated balloon.

Read on for more…

Subscribe to Podcast Envy (it’s free!)

Win a FREE pass to She Podcasts Live!

No matter where you are in your podcasting journey, community — like real flesh and blood community — is vital to your survival and success! And it’s not easy to come by. This conference will be a catalyst for you for that. Learn more about the event here.*

The free pass has been claimed BUT you can still join us in Atlanta October 2019!!!

**This is an affiliate link so if you end up purchasing a ticket, I will get a lovely commission from the lovely ladies of She Podcasts. Thank you!!! 

Podcast Angel – Podcast Envy VIP Circle

Let’s do this podcasting thing together! 
Apply now to the Podcast Envy VIP Circle with me.

I’ve been teasing it FOREVER. Now there is a way for us to connect 1×1 AND for you to become part of an intimate community of podcasting colleagues who all want to make an impact, shift culture and all the while, reap the deep rewards of podcasting (no, I’m not necessarily talking sponsors…) for ourselves.

This is a community we will create TOGETHER. And because of this, the first 5 members to join by June 25, 2019, will receive the Founding Member rate of $29/month.

I will NEVER offer this rate again and it will be yours for as long as you are current.

To request to become a Founding Member, pop over here to apply.

I’ve got 20 questions for you and if I think the membership is right for you, I’ll send an invitation to join.

Yes, but, Andrea, what EXACTLY will we be doing?

I don’t know!

Okay… well I do have a pretty good idea but the truth is I don’t want to create something you don’t need just because I think it’s a good idea.

I also want us to be conscientious and intentional with our digital media, our attention, and our time together. And I have some ideas I think are pretty great!

Curious? Apply right now!

Article Cont’d

And then, double whammy, the organization that DOES fund the current version of our show pulled the plug on it for the summer and I’m not totally sure whether we’ll be back in the fall or whether the program is done. 

So the wind got knocked out of me and then I got kicked when I was down.

This program has been THE ONLY THING I have been excited about since my surgery in March of this year. Like the pillar of what gives my work meaning and purpose. Okay… it’s not just that – all of my work has purpose or I wouldn’t do it but THIS, THIS was an opportunity to do something that would really stand out and make a difference.

And this double whammy really brought me to my knees. Actually it was more like a sobbing heap on the floor of my apartment — I think it was even raining that day.

Not this podcast boss’s finest hour.

But I know, I know ,I need to take my own advice from episode 43 — and not get distracted by those big bright shiny objects being dangled before the eyes of us indie podcasters who are trudging away over here.

As my senior Power Your Story producer Aliyah said when I delivered the news “There will be other opportunities. Just let me know when you find the next one.”

Honestly I have this loop playing in my head of Seth Godin’s voice (you know Seth, right? If not, go subscribe to Akimbo right after you finish listening to me.) “Stop waiting to be picked.”

On his blog he writes…

It’s a cultural instinct to wait to get picked. To seek out the permission and authority that comes from a publisher or talk show host or even a blogger saying, “I pick you.” Once you reject that impulse and realize that no one is going to select you–that Prince Charming has chosen another house–then you can actually get to work.

Seth Godin

In one of his fabulous books What to do When It’s Your Turn (and it’s always your turn) he has a page that says:

Avoid certainty.

Pick yourself.

Postpone gratification.

Seek joy.

Embrace generosity.

Dance with fear.

Be paranoid about mediocrity.

See the world as it is.

Be the boss of you.

That’s what I”m trying to do right now.

I’m creating my own opportunities, picking myself, and moving on to the next thing. (But I’m still sad.)

Resources & podcasts mentioned

Power Your Story (produced by my high school students in Chicago — the show that ALMOST got the Google $$)

Walking With Freya with Anne Fricke, episode 033 (interview with me about Power Your Story and working with diverse learners)

Just Podcasting with Carrie Caulfield Arrick, episode 8 (interview with me about Power Your Story)

I was also featured on episode 7 about podcasting as a remedy for depression.

Akimbo (Seth Godin’s weekly dose of genius)

Google Podcasts creator program (the thing we almost got to do, but didn’t — they are doing cool things though!)

Connect with me

  1. Send me an email and let me know how a podcast has changed your life. So no like formal survey or anything. Just email me. You can write it or record a voice memo on your phone and attach it to the email.
  2. Join my Facebook Community where we create social support for content creators with inspiring prompts, opportunities for you to share your work, and more.

My favorite hashtags #thecreativeimpostor #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn now… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

PE043: Shiny Things: Don’t get distracted by Luminary, Spotify, Google Podcasts and more


“If you’re in it for fame and fortune and money, you’re in the wrong place. There are way easier ways to do that.”

Your Podcast Boss

No blinky lights, flashing signs, and pockets full of glittery fairy dust needed.

There are some big moves being made by big players in the podcast industry at large. HUNDREDS OF MILLIONS OF $$$$$, in fact.

My advice to you?

Do what you do best. Focus on listeners. Focus on community. Focus on delivering outstanding content.

You know that thing when you’re in the ocean and there are massive waves out in the distance and by the time they reach where you are standing near the shore, they are gentle little salty swells around your ankles?

Yeah, this is that.

Read on for resources…

Subscribe to Podcast Envy (it’s free!)

Podcast Angel

New to podcasting? Host your RSS feed with Libsyn!!

They will take good care of you and they are awesome.

Use Promo Code: envy for a a free month of outstanding service and they’ll send me a wee little thank you check toward my own hosting with them.

Podcast Envy VIP CIRCLE is here!

I’ve been teasing it FOREVER. Now there is a way for us to connect 1×1 AND for you to become part of an intimate community of podcasting colleagues who all want to make an impact, shift culture and all the while, reap the deep rewards of podcasting (no, I’m not necessarily talking sponsors…) for ourselves.

This is a community we will create TOGETHER. And because of this, the first 5 members to join by June 25, 2019, will receive the Founding Member rate of $29/month.

I will NEVER offer this rate again and it will be yours for as long as you are current.

To request to become a Founding Member, pop over here to apply.

I’ve got 20 questions for you and if I think the membership is right for you, I’ll send an invitation to join.

Yes, but, Andrea, what EXACTLY will we be doing?

I don’t know!

Okay… well I do have a pretty good idea but the truth is I don’t want to create something you don’t need just because I think it’s a good idea.

I also want us to be conscientious and intentional with our digital media, our attention, and our time together. And I have some ideas I think are pretty great! Curious?

Resources & podcasts mentioned in this episode

Key Change Podcast (produced by ME for the Santa Fe Opera)

She Podcasts (good industry info and a lot of fun)

Libsyn’s The Feed (even more industry info from our favorite hosting company)

Podnews (a cool newsletter for all things podcasting)


Here are some ways I’d love to connect

  1. Send me an email and let me know how YOU stay focused on creating your show. So no like formal survey or anything. Just email me. You can write it or record a voice memo on your phone and attach it to the email.
  2. Join my Facebook Community where we create social support for content creators with inspiring prompts, opportunities for you to share your work, and more.

My favorite hashtags #thecreativeimpostor #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn now… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

I haven’t ghosted you, a personal note


In Episode 034, I asked you, pleaded with you not to ghost your podcast listeners… and then this year, I disappeared for a while. Was I not following my own advice? Or did I have a legit reason? 

HINT: Sometimes you have to prioritize things over your own podcast.

Join me for Voice Training at Podfest in Orlando!

March 7-9, 2019

Get the conference details at https://podfestexpo.com/

Subscribe to Podcast Envy (it’s free!)

Featured Podcast Angels

Become a podcast angel and get support for your show in return!

VIP Circle mastermind group of podcasters growing influence, gaining momentum and defining success on our terms — I’ll be sending invitations in the first couple weeks of January to my VIP list first. Get on that list!

Launch Pod Envy intimate group of podcast newbies doing it together with my help! I’ve got 3 spots left — want to see if it’s a good fit for you?


Connect with Andrea

My favorite hashtags #podcastenvy #podcastboss

Email (send me a question to answer on the show either text or voice recording! andrea [at] thecreativeimpostor.com)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

LinkedIn… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

Endings, Beginnings, Gratitude and Podcasting


The end? The beginning?

The New Year can be a time of excitement, anxiety, FOMO and more. For ME… I decided several years ago to skip the usual holiday hoopla and focus on creating rituals for myself that mean something.

I’ll share one of those rituals below AND some voice gratitude from community members (both podcasters and listeners) but first… an announcement!

Thank you for being a loyal listener of Podcast Envy — I LOVE making this show for you and when I started it last year, it was with the intention of growing my podcast production, consulting and coaching business, The Creative Impostor Studios, and that has happened! Wow! 

I can barely keep up and that is while I’ll be dropping back to publishing episodes every other week, rather than weekly. However, there is ONE way you can still get weekly content from me and that is by becoming a Podcast Angel!

Podcast Angels directly support this show and the content that I offer for FREE on this podcast and now YOU can become one, dear podcaster,  with the Podcast Envy VIP Circle…

Scroll down for my favorite New Year’s Eve ritual & resources from this episode…

Subscribe to Podcast Envy (it’s free!)

Featured Podcast Angels

Become a podcast angel and get support for your show in return!

VIP Circle mastermind group of podcasters growing influence, gaining momentum and defining success on our terms — I’ll be sending invitations in the first couple weeks of January to my VIP list first. Get on that list!

Launch Pod Envy intimate group of podcast newbies doing it together with my help! I’ve got 3 spots left — want to see if it’s a good fit for you?



Voice Training for Podcasters 
at Podfest Multimedia Expo, Orlando, March 7-9!

Get your tickets for Podfest here.


FREE class in Chicago: Is My Business Ready for a Podcast?

Join me at Next Door Chicago Thursday January 29th!

Whether you are a solo entrepreneur, a small business leader, or a team member in a bigger organization, podcasting is a  popular trend for making connections, developing brand loyalty, and influencing social impact. You have a golden opportunity to influence listeners and get your message heard through one of the most powerfully intimate forms of media that exists today. But how do you know whether a podcast is right for you and your company?  What will it take to stand out from the thousands of shows that already exist? What do you need to be ready to start?

6:30-8:00pm @ Next Door Chicago

In this episode…

I’m sharing my favorite New Year’s Eve ritual.

Take out a piece of paper and number it from 1-108 (you can make 2 columns, use front & back, multiple sheets, or a REALLY big piece of paper.)

Now write down 108 things from the year that is ending for which you are grateful! It can be people, places, things, experiences, lessons learned, moments in time… anything goes!

Top of MY gratitude list this year — PODCASTING!

I invited our community to weigh in on WHY they are grateful for podcasts and you’ll hear what they have to say from both a listening perspective and a producing perspective!

I’ll give you some hints…

Learning, fresh perspectives, community, self-expression, fulfilling childhood dreams, sharing experiences, confidence, self-identify, and more.

Personally, I started podcasting because I HAD to.

It was never something I imagined I’d be doing — I didn’t even know what it WAS until maybe 2012, but it came to me at a time in my life when I was LOW. I had to close my first business, I was bankrupt, depressed, didn’t want to go back to a full-time job, had no resources to start a new business and didn’t even know who I was anymore.

But podcasting helped me rediscover all of that and more.

So here I am now, with a business I love, building community with you, expressing myself in a super rewarding way with a ton of autonomy and creativity. So thank YOU, for being part of that!

Gratitude to Our Guests

Dina Ranade

Podcast: An Herbal Diary
Website: The Herbal Bake Shoppe

Vivian Sakellariou 

Website: Viv-Id Healing

John Thompson

Website: Passionerdly Podcasts

Home to Dice Voyeurs, Pattern Recognition, Tome Travelers, and The Wooden Dojo

Ashley Lana Scott

Facebook: Ashley Lana Scott – Visual Artist, Creative Coach, Mental Health Advocate

Connect with Andrea

My favorite hashtags #podcastenvy #podcastboss

Email (send me a question to answer on the show either text or voice recording! andrea [at] thecreativeimpostor.com)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

LinkedIn… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

Social Impact & Podcasting with Elsie Escobar, She Podcasts & Libysn’s The Feed

It’s entirely possible that I wouldn’t be here, doing this, at least not in this specific way, if not for today’s guest, Elsie Escobar.

This episode is for you if you have ever wondered whether, why and how your show matters despite stats and downloads.

Elsie has been immersed in the field of podcasting since 2006, when she first began with Elsie’s Yoga Class, which has been downloaded over 4 million times. She currently co-hosts She Podcasts, both a podcast and the largest online community for women podcasters, as well as produces and co-hosts The Feed, Libsyn’s official podcast (Libsyn = the podcasting host I always use and recommend.) 

Most recently, Elsie created a mentoring program called the E-League for impact driven podcasters around the central question…

HOW ARE WE OFFERING CONTENT THAT BUILDS A GREATER UNDERSTANDING OF OUR WORLD?

Elsie Escobar, The E-League

I could not imagine a series on Podcasting & Social Impact without including Elsie’s voice & expertise. This episode is JAM-PACKED so you’ll want to make a good cup of tea, grab a cozy blanked, a pen and a notebook and listen in to see what thoughts and ideas come to your mind.

Scroll down for links & resources from this episode…

Subscribe to Podcast Envy (it’s free!)

Featured Podcast Angels

Let ME be YOUR angel…

Whether you want to launch, grow, or get some support with your show in 2019, I have something for you.

Launch Pod Envy (intimate group of podcast newbies doing it together with my help!)

VIP Circle (mastermind group of podcasters growing influence, gaining momentum and defining success on our terms)

Editing & Production Services from The Creative Impostor Studios



Get a FREE MONTH of podcast hosting with my FAVE host: Libsyn!

Once you have a few episodes ready to go and want to submit to Apple, Spotify, Google, Stitcher… set up your account at Libsyn.com an enter promo code: envy to get a free month and inspire them to send me a little thank you check to help support Podcast Envy!

Be sure to check out their free Quick Start webinar the first Wednesday of the month!


Elsie’s E-League — totally not a sponsor but totally worth your attention! Learn more about the program and get on Elsie’s radar to be the first to know when 2019 dates and applications are announced!

Holiday BONUS for Email Subscribers

Don’t get left out! Get on the list (and get a free podcast strategy mini-guide): http://www.thecreativeimpostor.com/5questions

In this episode…

Elsie mentions an art exhibit about a book and a brick wall. I’ve become fascinated with the artist, Jorge Mendez Blake. Here’s the piece.

The piece is Chapter VI – The Castle. Here’s some good commentary on his work.

Elsie also gives a DEEP DIVE case study analysis of the strategic success of a show called Pantsuit Politics. Check it out here.

And she mentions that YOU can email me anytime with feedback, suggestions, resources, ideas, questions. That the best of podcasts have an easy way to engage with listeners. It’s true! Here’s my email andrea [at] thecreativeimpostor.com.

Connect with Our Guest

Elsie Escobar

ElsieEscobar.com
The E-League

She Podcasts Website
She Podcasts Facebook Group
Libsyn’s The Feed Podcast
Elsie’s Instagram @theelsieescobar
Elsie’s Twitter @theelsieescobar
Elsie’s Facebook Page @elsieescobarofficial

Connect with Andrea

My favorite hashtags #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn now… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

Podcasting for Mamas featuring Moms With Dreams, Plus Mommy, Tilt Parenting, Joyful Courage

 


If you’re on the fence and thinking about creating a podcast, that means  there’s a message in your belly, there’s something that you have to say and believe me the world needs to hear you. They need to hear your message. They need to hear your voice. You matter and so does your message and I encourage you to do it, no matter what. Don’t talk yourself out of it. 

Erica Blocker, Moms With Dreams
 

Today I have an incredible wisdom-packed episode for you and, no, that wisdom is not coming from me. That wisdom is coming from four dynamic, super smart, successful women leaders who have created podcasts in the niche of parenting and podcasts for moms.

Now wait! If you are not a mom or you are not podcasting about parenting or being a mom that does not mean you should not listen to this episode.

You should totally listen because I am not either of those two things and I learned so much from what these women have to share about marketing, niching around purpose, and positioning with their shows, and about something that they pretty much have to be masters of — TIME MANAGEMENT!

Featuring:

Erica Blocker from Moms with Dreams

Jen McLellan from Plus Mommy

Debbie Reber from TiLT Parenting

and Casey O’Roarty of Joyful Courage Parenting

Listen in and read on for more…

Subscribe to Podcast Envy (it’s free!)

Get featured on Podcast Envy

You’re invited to be part of a year-end gratitude experiment!

If you feel grateful for podcasts or podcasting, I would love for you to be a part of my upcoming December episode. Send me a short audio clip (3min or less) with a story and/or post on Instagram about how you appreciate making or listening to podcasts using #podcastgratitude. Be sure to tag me @andreaklunder so I see it!

To share the audio clip, message me directly andrea [at] thecreativeimpostor.com by December 15th and I’ll give you instructions.

Featured Podcast Angel

Let ME be YOUR angel…

Whether you want to launch, grow, or get some support with your show in 2019, I have something for you.

Launch Pod Envy (intimate group of podcast newbies doing it together with my help!)

VIP Circle (mastermind group of podcasters growing influence, gaining momentum and defining success on our terms)

Editing & Production Services from The Creative Impostor Studios


HELP ME WITH MY PODCAST!

Tired of doing it alone?

Click here to schedule a call with me to find out how we can work together (and whether it’s a match made in Podcast Heaven!) Nov 2018 – Dec 2018 only!



Get a FREE MONTH of podcast hosting with my FAVE host: Libsyn!

Once you have a few episodes ready to go and want to submit to Apple, Spotify, Google, Stitcher… set up your account at Libsyn.com an enter promo code: envy to get a free month and inspire them to send me a little thank you check to help support Podcast Envy!

Holiday BONUS for Email Subscribers

Don’t get left out! Get on the list (and get a free podcast strategy mini-guide): http://www.thecreativeimpostor.com/5questions

Connect with Our Guests

Erica Blocker, Moms With Dreams

Website
Podcast
Instagram @ericablocker4
Facebook Page @momswithdreamsu

Jen McLellan, Plus Mommy

Website
Podcast
Facebook Page @plusmommyblog
Instagram @plusmommy

Debbie Reber, TiLT Parenting

Website
Podcast
Facebook Page @tiltparenting
Instagram @tiltparenting

Casey O’Roarty, Joyful Courage

Website
Podcast
Facebook Group Live and Love with Joyful Courage
Facebook Group Joyful Courage for Parents of Teens
Facebook Page @joyfulcourage
Instagram @joyful_courage

Connect with Andrea

My favorite hashtags #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn now… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

How do I know whether I (or my organization) is ready for a podcast?

Whether you are building a business, a brand, and organization or a personal following, podcasting is a super popular trend amongst companies, nonprofits, and, well, people in general.

It sounds so cool and on trend to say you have your own podcast, to imagine your voice being heard by thousands of people around the WORLD, and to know that you have a golden opportunity to influence those listeners through one of the most powerfully intimate forms of media that exists today.

There’s definitely a wave to ride and you’re right on the edge, waiting to catch it!

But how do you know whether you are ready?

It seems easy enough — you just record your voice and somehow publish it to the internet and voila! Right?

I mean I KNOW you don’t think it’s quite that simple — or you wouldn’t be here, listening to this right now.

So I have created a checklist of 6 questions to ask yourself (or your organization) before you dive into your podcasting adventure.

Listen in and read on for more… 

Subscribe to Podcast Envy (it’s free!)

Get featured on Podcast Envy

You’re invited to be part of a year-end gratitude experiment!

If you feel grateful for podcasts or podcasting, I would love for you to be a part of my upcoming December episode. Send me a short audio clip (3min or less) with a story and/or post on Instagram about how you appreciate making or listening to podcasts using #podcastgratitude. Be sure to tag me @andreaklunder so I see it!

To share the audio clip, message me directly andrea [at] thecreativeimpostor.com and I’ll give you instructions.

Featured Podcast Angel

Let ME be YOUR angel…

Whether you want to launch, grow, or get some support with your show in 2019, I have something for you.

Launch Pod Envy (intimate group of podcast newbies doing it together with my help!)

VIP Circle (mastermind group of podcasters growing influence, gaining momentum and defining success on our terms)

Editing & Production Services from The Creative Impostor Studios


HELP ME WITH MY PODCAST!


Click here to schedule a call with me to find out how we can work together (and whether it’s a match made in Podcast Heaven!) Nov 2018 – Dec 2018 only!



Get a FREE MONTH of podcast hosting with my FAVE host: Libsyn!

Once you have a few episodes ready to go and want to submit to Apple, Spotify, Google, Stitcher… set up your account at Libsyn.com an enter promo code: envy to get a free month and inspire them to send me a little thank you check to help support Podcast Envy!

Holiday BONUS for Email Subscribers

Don’t get left out! Get on the list (and get a free podcast strategy mini-guide): http://www.thecreativeimpostor.com/5questions

Article Continued

Alright here are 6 questions to ask yourself to see whether you are ready to start your own podcast!

1) Do you have a clearly defined purpose?


What is your “why?” This questions feels so played out in the entrepreneurial digital marketing space but it’s KEY to success. And I’m going to ask you to go beyond, to build more awareness, market my business, get more clients, make more money. There are a million ways to do these things and some may be easier and cheaper and faster than a podcast. Listen , I’m not trying to talk you out of podcasting. Obvi it’s my FAVE way to do some of these things — so let me give you some examples…   speaking career, innovative way to document a process, grant fulfilment, create short easily digestible highly compelling anecdotal evidence for policy makers, expand beyond your brick & mortar local demographic for your potential business clientele, proof of concept – to test new product and service offering ideas for your client base, give back to your community, add another touch point for know like trust, idea leadership, re-purposeable audio content to build into a library, etc. 

2) Do you know what your show is about?

Can you make a list of 10-15 episode topics or ideas… 50? 100? Have you tested it on other people (especially your ideal listeners?) 

3) Do you know who your podcast is for?

And how you will find them? It’s not enough to say your podcast is for everyone.

“If it’s for everyone, then it’s for no one.”

Seth Godin

4) Have you decided when and where you will be recording?

This is kind of a 2-for-1 question — but you are definitely going to have to allocate time and create space for it.

This will help you more easily find the answers to common questions like: equipment, software, workflow, team and cost. If you want to record in a professional studio, that will cost you more, but you will cut your learning curve and won’t have to buy gear. If you want to DIY you are going to have to invest in some gear learn how to create your own sound dampening and add time to your process to learn how to use everything optimally. Also let’s not forget editing — the most time consuming part!

5) Do you have a budget and is it enough for what you want to create?

This can range from $300 all in (if you are DIYing a LOT) for a straightforward simply formatted show to upwards of $40K for a high concept professional produced show to EVEN MORE! The trade off is time — I always think of this triangle I saw once — Cost/Speed/Quality, or cheap/fast/good — you can have 2 but not all 3!

6) Have you assembled your team?

,It might be a team of 1 and that’s okay, but if you are a one-woman or one-man show and you have a whole other job to do within your organization, or your business to run, or a whole OTHER job and this is a side hustle — you will burn out fast if you don’t have the proper support.

Team members to consider…. host (if not you), co-host, guests, producer, editor, audio engineer, social media, show notes, VA, cheerleaders, evangelists, coach, mentor.

Every team will look different depending on the answers to questions 1-5!

Okay… how’d you do? 

Let’s tally it up… how many “yes” answers do you have?

5-6 YES — You are READY! If you’re at 5, consider that last one for a bit and then what are you waiting for — let’s get that show launched!

3-4 — ALMOST — you’re so close!  

1-2 — You’re off to a solid start — there’s still a bit of homework for you to do but if you’re committed, it won’t be long til you’re up on that surfboard.

0  — don’t worry — all is not lost! Spend some time with these questions, do a little research  — once you have 1, 2, and 3 solid on paper, 4-6 will come more easily.

And no matter WHERE you are, don’t forget, I can help!

Connect with Andrea

My favorite hashtags #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn now… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.