PE050: Producing Live Podcasting Events with Martha & Rob Southgate

PE050: Producing Live Podcasting Events with Martha & Rob Southgate

“I said I would never do a live event… doing it live — I would never do another podcast at home in my jammies if I didn’t have to. THIS is everything! I love the give and take. I love seeing people’s reactions. There’s nothing to me that compares to having that interaction.”

Martha Southgate, Southgate Media Group

Question: What happens at a live podcasting event? 

1) You experience performing your show in front of an audience.
2) You make connections with other podcasters.
3) You meet existing fans and make new ones.
4) You learn something new about your show or your audience.
5) You have FUN!
6) You make money… maybe.

Martha and Rob Southgate are the co-founders of Southgate Media Group, which started with a vision to make podcasts that are interesting, entertaining and informative for the whole family.

About 5 years ago, they branched out into doing live events, podcast marathons, and Rob is even publishing a book!

In this highly entertaining interview, recorded LIVE of course at the first ever Women in Podcasting Festival in Chicago 2018, Martha and Rob shared with us about their passion for what they do, where the insights come from (Rob likes to take looong walks to encourage his inner voice to chime in), and how to tackle the business side of podcasting (and no, it’s not about getting sponsors for your show…)

Read on for more…

Subscribe to Podcast Envy (it’s free!)

Podcast Angel: The Creative Impostor Studios

Let us edit or produce your show with and for you. Schedule a free consultation with me here: http://www.thecreativeimpostor.com/teafor20

Podcast Angel: Craft & Culture BTS with Podcast Envy + VIP Circle

Let’s make podcasts that matter together! 

I’ve been teasing it FOREVER. Now there is a way for us to connect 1×1 AND for you to become part of an intimate community of podcasting colleagues who all want to make an impact, shift culture and all the while, reap the deep rewards of podcasting (no, I’m not necessarily talking sponsors…) for ourselves.

Podcast Angel: She Podcasts Live!

No matter where you are in your podcasting journey, community — like real flesh and blood community — is vital to your survival and success! And it’s not easy to come by. This conference will be a catalyst for you for that. Learn more about the event here.*

I’m co-facilitating a Voice Training workshop Friday: Fall in Love With Your Own Voice.

*This is an affiliate link so if you end up purchasing a ticket, I will get a lovely commission from the lovely ladies of She Podcasts. Thank you!!! 

Article Cont’d


“I have to think about the business part of it. One of the big questions people ask is: How do you make money in podcasting? The answer is: You don’t.”

Rob Southgate, Southgate Media Group

So how DO you make a business out of your podcast?

Rob says it’s not about the show itself, it’s about everything around the show — community, merch, events, etc.

Personally, I think the community building is where it’s at. Podcasting is about people, connections, interactions — and as Martha reminds us, that’s not as easy to remember if you’re just sitting alone at home or in your office recording and editing content week after week.

So how will YOU get out there with your show and build your community?

Resources, Podcasts & Episodes Mentioned

Join us for SMG Podcast Marathon 5!

Saturday 9/28 @ Blue Box Cafe, Elgin, ILDetails & tickets here.

NOT IN ILLINOIS? CAN’T MAKE IT? NO PROBLEM!

Stream live on Facebook! @southgatemediagroup – Podcast Envy is slotted for 12:30-1:00pm CST


Southgate Media Group

Stay updated on Facebook…

Women in Podcasting Festival

Chicago Podcasters Unite

Connect with Rob & Martha

Email: southgatemediagroup@gmail.com

Twitter @SMGPods and @RSouthgate

Connect with me

  1. Join my Craft & Culture BTS community on Patreon.com and send me your burning podcast questions to answer on the exclusive behind-the-scenes podcast.
  2. Send me an email with a voice memo or .mp3 and let me know what you’re most looking forward to at She Podcasts Live October 2019. 
  3. Join my Facebook Community where we create social support for content creators with inspiring prompts, opportunities for you to share your work, and more.

My favorite hashtags #thecreativeimpostor #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

5 Questions you haven't asked...

...about your podcast.

You want to make a podcast that matters, right?

Subscribe to get your 5-day Podcast Question Challenge
delivered by email to your inbox. Whether you are an aspiring, new, or seasoned podcaster, I promise that answering these questions will make your podcast deeper, stronger and more meaningful.

We won't send you spam. Gross! Unsubscribe at any time. Sweet! Powered by ConvertKit