PE043: Shiny Things: Don’t get distracted by Luminary, Spotify, Google Podcasts and more


“If you’re in it for fame and fortune and money, you’re in the wrong place. There are way easier ways to do that.”

Your Podcast Boss

No blinky lights, flashing signs, and pockets full of glittery fairy dust needed.

There are some big moves being made by big players in the podcast industry at large. HUNDREDS OF MILLIONS OF $$$$$, in fact.

My advice to you?

Do what you do best. Focus on listeners. Focus on community. Focus on delivering outstanding content.

You know that thing when you’re in the ocean and there are massive waves out in the distance and by the time they reach where you are standing near the shore, they are gentle little salty swells around your ankles?

Yeah, this is that.

Read on for resources…

Subscribe to Podcast Envy (it’s free!)

Podcast Angel

New to podcasting? Host your RSS feed with Libsyn!!

They will take good care of you and they are awesome.

Use Promo Code: envy for a a free month of outstanding service and they’ll send me a wee little thank you check toward my own hosting with them.

Podcast Envy VIP CIRCLE is here!

I’ve been teasing it FOREVER. Now there is a way for us to connect 1×1 AND for you to become part of an intimate community of podcasting colleagues who all want to make an impact, shift culture and all the while, reap the deep rewards of podcasting (no, I’m not necessarily talking sponsors…) for ourselves.

This is a community we will create TOGETHER. And because of this, the first 5 members to join by June 25, 2019, will receive the Founding Member rate of $29/month.

I will NEVER offer this rate again and it will be yours for as long as you are current.

To request to become a Founding Member, pop over here to apply.

I’ve got 20 questions for you and if I think the membership is right for you, I’ll send an invitation to join.

Yes, but, Andrea, what EXACTLY will we be doing?

I don’t know!

Okay… well I do have a pretty good idea but the truth is I don’t want to create something you don’t need just because I think it’s a good idea.

I also want us to be conscientious and intentional with our digital media, our attention, and our time together. And I have some ideas I think are pretty great! Curious?

Resources & podcasts mentioned in this episode

Key Change Podcast (produced by ME for the Santa Fe Opera)

She Podcasts (good industry info and a lot of fun)

Libsyn’s The Feed (even more industry info from our favorite hosting company)

Podnews (a cool newsletter for all things podcasting)


Here are some ways I’d love to connect

  1. Send me an email and let me know how YOU stay focused on creating your show. So no like formal survey or anything. Just email me. You can write it or record a voice memo on your phone and attach it to the email.
  2. Join my Facebook Community where we create social support for content creators with inspiring prompts, opportunities for you to share your work, and more.

My favorite hashtags #thecreativeimpostor #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn now… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

I haven’t ghosted you, a personal note


In Episode 034, I asked you, pleaded with you not to ghost your podcast listeners… and then this year, I disappeared for a while. Was I not following my own advice? Or did I have a legit reason? 

HINT: Sometimes you have to prioritize things over your own podcast.

Join me for Voice Training at Podfest in Orlando!

March 7-9, 2019

Get the conference details at https://podfestexpo.com/

Subscribe to Podcast Envy (it’s free!)

Featured Podcast Angels

Become a podcast angel and get support for your show in return!

VIP Circle mastermind group of podcasters growing influence, gaining momentum and defining success on our terms — I’ll be sending invitations in the first couple weeks of January to my VIP list first. Get on that list!

Launch Pod Envy intimate group of podcast newbies doing it together with my help! I’ve got 3 spots left — want to see if it’s a good fit for you?


Connect with Andrea

My favorite hashtags #podcastenvy #podcastboss

Email (send me a question to answer on the show either text or voice recording! andrea [at] thecreativeimpostor.com)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

LinkedIn… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

Endings, Beginnings, Gratitude and Podcasting


The end? The beginning?

The New Year can be a time of excitement, anxiety, FOMO and more. For ME… I decided several years ago to skip the usual holiday hoopla and focus on creating rituals for myself that mean something.

I’ll share one of those rituals below AND some voice gratitude from community members (both podcasters and listeners) but first… an announcement!

Thank you for being a loyal listener of Podcast Envy — I LOVE making this show for you and when I started it last year, it was with the intention of growing my podcast production, consulting and coaching business, The Creative Impostor Studios, and that has happened! Wow! 

I can barely keep up and that is while I’ll be dropping back to publishing episodes every other week, rather than weekly. However, there is ONE way you can still get weekly content from me and that is by becoming a Podcast Angel!

Podcast Angels directly support this show and the content that I offer for FREE on this podcast and now YOU can become one, dear podcaster,  with the Podcast Envy VIP Circle…

Scroll down for my favorite New Year’s Eve ritual & resources from this episode…

Subscribe to Podcast Envy (it’s free!)

Featured Podcast Angels

Become a podcast angel and get support for your show in return!

VIP Circle mastermind group of podcasters growing influence, gaining momentum and defining success on our terms — I’ll be sending invitations in the first couple weeks of January to my VIP list first. Get on that list!

Launch Pod Envy intimate group of podcast newbies doing it together with my help! I’ve got 3 spots left — want to see if it’s a good fit for you?



Voice Training for Podcasters 
at Podfest Multimedia Expo, Orlando, March 7-9!

Get your tickets for Podfest here.


FREE class in Chicago: Is My Business Ready for a Podcast?

Join me at Next Door Chicago Thursday January 29th!

Whether you are a solo entrepreneur, a small business leader, or a team member in a bigger organization, podcasting is a  popular trend for making connections, developing brand loyalty, and influencing social impact. You have a golden opportunity to influence listeners and get your message heard through one of the most powerfully intimate forms of media that exists today. But how do you know whether a podcast is right for you and your company?  What will it take to stand out from the thousands of shows that already exist? What do you need to be ready to start?

6:30-8:00pm @ Next Door Chicago

In this episode…

I’m sharing my favorite New Year’s Eve ritual.

Take out a piece of paper and number it from 1-108 (you can make 2 columns, use front & back, multiple sheets, or a REALLY big piece of paper.)

Now write down 108 things from the year that is ending for which you are grateful! It can be people, places, things, experiences, lessons learned, moments in time… anything goes!

Top of MY gratitude list this year — PODCASTING!

I invited our community to weigh in on WHY they are grateful for podcasts and you’ll hear what they have to say from both a listening perspective and a producing perspective!

I’ll give you some hints…

Learning, fresh perspectives, community, self-expression, fulfilling childhood dreams, sharing experiences, confidence, self-identify, and more.

Personally, I started podcasting because I HAD to.

It was never something I imagined I’d be doing — I didn’t even know what it WAS until maybe 2012, but it came to me at a time in my life when I was LOW. I had to close my first business, I was bankrupt, depressed, didn’t want to go back to a full-time job, had no resources to start a new business and didn’t even know who I was anymore.

But podcasting helped me rediscover all of that and more.

So here I am now, with a business I love, building community with you, expressing myself in a super rewarding way with a ton of autonomy and creativity. So thank YOU, for being part of that!

Gratitude to Our Guests

Dina Ranade

Podcast: An Herbal Diary
Website: The Herbal Bake Shoppe

Vivian Sakellariou 

Website: Viv-Id Healing

John Thompson

Website: Passionerdly Podcasts

Home to Dice Voyeurs, Pattern Recognition, Tome Travelers, and The Wooden Dojo

Ashley Lana Scott

Facebook: Ashley Lana Scott – Visual Artist, Creative Coach, Mental Health Advocate

Connect with Andrea

My favorite hashtags #podcastenvy #podcastboss

Email (send me a question to answer on the show either text or voice recording! andrea [at] thecreativeimpostor.com)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

LinkedIn… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

Social Impact & Podcasting with Elsie Escobar, She Podcasts & Libysn’s The Feed

It’s entirely possible that I wouldn’t be here, doing this, at least not in this specific way, if not for today’s guest, Elsie Escobar.

This episode is for you if you have ever wondered whether, why and how your show matters despite stats and downloads.

Elsie has been immersed in the field of podcasting since 2006, when she first began with Elsie’s Yoga Class, which has been downloaded over 4 million times. She currently co-hosts She Podcasts, both a podcast and the largest online community for women podcasters, as well as produces and co-hosts The Feed, Libsyn’s official podcast (Libsyn = the podcasting host I always use and recommend.) 

Most recently, Elsie created a mentoring program called the E-League for impact driven podcasters around the central question…

HOW ARE WE OFFERING CONTENT THAT BUILDS A GREATER UNDERSTANDING OF OUR WORLD?

Elsie Escobar, The E-League

I could not imagine a series on Podcasting & Social Impact without including Elsie’s voice & expertise. This episode is JAM-PACKED so you’ll want to make a good cup of tea, grab a cozy blanked, a pen and a notebook and listen in to see what thoughts and ideas come to your mind.

Scroll down for links & resources from this episode…

Subscribe to Podcast Envy (it’s free!)

Featured Podcast Angels

Let ME be YOUR angel…

Whether you want to launch, grow, or get some support with your show in 2019, I have something for you.

Launch Pod Envy (intimate group of podcast newbies doing it together with my help!)

VIP Circle (mastermind group of podcasters growing influence, gaining momentum and defining success on our terms)

Editing & Production Services from The Creative Impostor Studios



Get a FREE MONTH of podcast hosting with my FAVE host: Libsyn!

Once you have a few episodes ready to go and want to submit to Apple, Spotify, Google, Stitcher… set up your account at Libsyn.com an enter promo code: envy to get a free month and inspire them to send me a little thank you check to help support Podcast Envy!

Be sure to check out their free Quick Start webinar the first Wednesday of the month!


Elsie’s E-League — totally not a sponsor but totally worth your attention! Learn more about the program and get on Elsie’s radar to be the first to know when 2019 dates and applications are announced!

Holiday BONUS for Email Subscribers

Don’t get left out! Get on the list (and get a free podcast strategy mini-guide): http://www.thecreativeimpostor.com/5questions

In this episode…

Elsie mentions an art exhibit about a book and a brick wall. I’ve become fascinated with the artist, Jorge Mendez Blake. Here’s the piece.

The piece is Chapter VI – The Castle. Here’s some good commentary on his work.

Elsie also gives a DEEP DIVE case study analysis of the strategic success of a show called Pantsuit Politics. Check it out here.

And she mentions that YOU can email me anytime with feedback, suggestions, resources, ideas, questions. That the best of podcasts have an easy way to engage with listeners. It’s true! Here’s my email andrea [at] thecreativeimpostor.com.

Connect with Our Guest

Elsie Escobar

ElsieEscobar.com
The E-League

She Podcasts Website
She Podcasts Facebook Group
Libsyn’s The Feed Podcast
Elsie’s Instagram @theelsieescobar
Elsie’s Twitter @theelsieescobar
Elsie’s Facebook Page @elsieescobarofficial

Connect with Andrea

My favorite hashtags #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn now… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

Podcasting for Mamas featuring Moms With Dreams, Plus Mommy, Tilt Parenting, Joyful Courage

 


If you’re on the fence and thinking about creating a podcast, that means  there’s a message in your belly, there’s something that you have to say and believe me the world needs to hear you. They need to hear your message. They need to hear your voice. You matter and so does your message and I encourage you to do it, no matter what. Don’t talk yourself out of it. 

Erica Blocker, Moms With Dreams
 

Today I have an incredible wisdom-packed episode for you and, no, that wisdom is not coming from me. That wisdom is coming from four dynamic, super smart, successful women leaders who have created podcasts in the niche of parenting and podcasts for moms.

Now wait! If you are not a mom or you are not podcasting about parenting or being a mom that does not mean you should not listen to this episode.

You should totally listen because I am not either of those two things and I learned so much from what these women have to share about marketing, niching around purpose, and positioning with their shows, and about something that they pretty much have to be masters of — TIME MANAGEMENT!

Featuring:

Erica Blocker from Moms with Dreams

Jen McLellan from Plus Mommy

Debbie Reber from TiLT Parenting

and Casey O’Roarty of Joyful Courage Parenting

Listen in and read on for more…

Subscribe to Podcast Envy (it’s free!)

Get featured on Podcast Envy

You’re invited to be part of a year-end gratitude experiment!

If you feel grateful for podcasts or podcasting, I would love for you to be a part of my upcoming December episode. Send me a short audio clip (3min or less) with a story and/or post on Instagram about how you appreciate making or listening to podcasts using #podcastgratitude. Be sure to tag me @andreaklunder so I see it!

To share the audio clip, message me directly andrea [at] thecreativeimpostor.com by December 15th and I’ll give you instructions.

Featured Podcast Angel

Let ME be YOUR angel…

Whether you want to launch, grow, or get some support with your show in 2019, I have something for you.

Launch Pod Envy (intimate group of podcast newbies doing it together with my help!)

VIP Circle (mastermind group of podcasters growing influence, gaining momentum and defining success on our terms)

Editing & Production Services from The Creative Impostor Studios


HELP ME WITH MY PODCAST!

Tired of doing it alone?

Click here to schedule a call with me to find out how we can work together (and whether it’s a match made in Podcast Heaven!) Nov 2018 – Dec 2018 only!



Get a FREE MONTH of podcast hosting with my FAVE host: Libsyn!

Once you have a few episodes ready to go and want to submit to Apple, Spotify, Google, Stitcher… set up your account at Libsyn.com an enter promo code: envy to get a free month and inspire them to send me a little thank you check to help support Podcast Envy!

Holiday BONUS for Email Subscribers

Don’t get left out! Get on the list (and get a free podcast strategy mini-guide): http://www.thecreativeimpostor.com/5questions

Connect with Our Guests

Erica Blocker, Moms With Dreams

Website
Podcast
Instagram @ericablocker4
Facebook Page @momswithdreamsu

Jen McLellan, Plus Mommy

Website
Podcast
Facebook Page @plusmommyblog
Instagram @plusmommy

Debbie Reber, TiLT Parenting

Website
Podcast
Facebook Page @tiltparenting
Instagram @tiltparenting

Casey O’Roarty, Joyful Courage

Website
Podcast
Facebook Group Live and Love with Joyful Courage
Facebook Group Joyful Courage for Parents of Teens
Facebook Page @joyfulcourage
Instagram @joyful_courage

Connect with Andrea

My favorite hashtags #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn now… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

How do I know whether I (or my organization) is ready for a podcast?

Whether you are building a business, a brand, and organization or a personal following, podcasting is a super popular trend amongst companies, nonprofits, and, well, people in general.

It sounds so cool and on trend to say you have your own podcast, to imagine your voice being heard by thousands of people around the WORLD, and to know that you have a golden opportunity to influence those listeners through one of the most powerfully intimate forms of media that exists today.

There’s definitely a wave to ride and you’re right on the edge, waiting to catch it!

But how do you know whether you are ready?

It seems easy enough — you just record your voice and somehow publish it to the internet and voila! Right?

I mean I KNOW you don’t think it’s quite that simple — or you wouldn’t be here, listening to this right now.

So I have created a checklist of 6 questions to ask yourself (or your organization) before you dive into your podcasting adventure.

Listen in and read on for more… 

Subscribe to Podcast Envy (it’s free!)

Get featured on Podcast Envy

You’re invited to be part of a year-end gratitude experiment!

If you feel grateful for podcasts or podcasting, I would love for you to be a part of my upcoming December episode. Send me a short audio clip (3min or less) with a story and/or post on Instagram about how you appreciate making or listening to podcasts using #podcastgratitude. Be sure to tag me @andreaklunder so I see it!

To share the audio clip, message me directly andrea [at] thecreativeimpostor.com and I’ll give you instructions.

Featured Podcast Angel

Let ME be YOUR angel…

Whether you want to launch, grow, or get some support with your show in 2019, I have something for you.

Launch Pod Envy (intimate group of podcast newbies doing it together with my help!)

VIP Circle (mastermind group of podcasters growing influence, gaining momentum and defining success on our terms)

Editing & Production Services from The Creative Impostor Studios


HELP ME WITH MY PODCAST!


Click here to schedule a call with me to find out how we can work together (and whether it’s a match made in Podcast Heaven!) Nov 2018 – Dec 2018 only!



Get a FREE MONTH of podcast hosting with my FAVE host: Libsyn!

Once you have a few episodes ready to go and want to submit to Apple, Spotify, Google, Stitcher… set up your account at Libsyn.com an enter promo code: envy to get a free month and inspire them to send me a little thank you check to help support Podcast Envy!

Holiday BONUS for Email Subscribers

Don’t get left out! Get on the list (and get a free podcast strategy mini-guide): http://www.thecreativeimpostor.com/5questions

Article Continued

Alright here are 6 questions to ask yourself to see whether you are ready to start your own podcast!

1) Do you have a clearly defined purpose?


What is your “why?” This questions feels so played out in the entrepreneurial digital marketing space but it’s KEY to success. And I’m going to ask you to go beyond, to build more awareness, market my business, get more clients, make more money. There are a million ways to do these things and some may be easier and cheaper and faster than a podcast. Listen , I’m not trying to talk you out of podcasting. Obvi it’s my FAVE way to do some of these things — so let me give you some examples…   speaking career, innovative way to document a process, grant fulfilment, create short easily digestible highly compelling anecdotal evidence for policy makers, expand beyond your brick & mortar local demographic for your potential business clientele, proof of concept – to test new product and service offering ideas for your client base, give back to your community, add another touch point for know like trust, idea leadership, re-purposeable audio content to build into a library, etc. 

2) Do you know what your show is about?

Can you make a list of 10-15 episode topics or ideas… 50? 100? Have you tested it on other people (especially your ideal listeners?) 

3) Do you know who your podcast is for?

And how you will find them? It’s not enough to say your podcast is for everyone.

“If it’s for everyone, then it’s for no one.”

Seth Godin

4) Have you decided when and where you will be recording?

This is kind of a 2-for-1 question — but you are definitely going to have to allocate time and create space for it.

This will help you more easily find the answers to common questions like: equipment, software, workflow, team and cost. If you want to record in a professional studio, that will cost you more, but you will cut your learning curve and won’t have to buy gear. If you want to DIY you are going to have to invest in some gear learn how to create your own sound dampening and add time to your process to learn how to use everything optimally. Also let’s not forget editing — the most time consuming part!

5) Do you have a budget and is it enough for what you want to create?

This can range from $300 all in (if you are DIYing a LOT) for a straightforward simply formatted show to upwards of $40K for a high concept professional produced show to EVEN MORE! The trade off is time — I always think of this triangle I saw once — Cost/Speed/Quality, or cheap/fast/good — you can have 2 but not all 3!

6) Have you assembled your team?

,It might be a team of 1 and that’s okay, but if you are a one-woman or one-man show and you have a whole other job to do within your organization, or your business to run, or a whole OTHER job and this is a side hustle — you will burn out fast if you don’t have the proper support.

Team members to consider…. host (if not you), co-host, guests, producer, editor, audio engineer, social media, show notes, VA, cheerleaders, evangelists, coach, mentor.

Every team will look different depending on the answers to questions 1-5!

Okay… how’d you do? 

Let’s tally it up… how many “yes” answers do you have?

5-6 YES — You are READY! If you’re at 5, consider that last one for a bit and then what are you waiting for — let’s get that show launched!

3-4 — ALMOST — you’re so close!  

1-2 — You’re off to a solid start — there’s still a bit of homework for you to do but if you’re committed, it won’t be long til you’re up on that surfboard.

0  — don’t worry — all is not lost! Spend some time with these questions, do a little research  — once you have 1, 2, and 3 solid on paper, 4-6 will come more easily.

And no matter WHERE you are, don’t forget, I can help!

Connect with Andrea

My favorite hashtags #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn now… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

Should I take a break? What to do with your podcast over the holidays

Thanksgiving and Christmas and New Year’s… oh my!

The holidays. They are here. As a self-employed entrepreneur, I have noticed that typically around this time of year, people drop off the face of the earth.

Business gets really slow.
Nobody’s responding so much on social media.
Everyone’s running around all distracted.

It’s getting cold in the Midwest and sometimes snowy and I don’t really like that kind of weather. I just want to hole up in my house and do nothing except… well… good thing I make podcasts because I can do that from here.

In any case the question inevitably comes up for podcasters (usually accompanied by mild distress to pure panic):

What do I do with my show over the holidays?

Should I take a break? Should I publish old episodes? Am I going to lose listeners if I disappear for a few weeks?

The answer is right here in this episode for you. Want to know what it is?

Read on for more…

Subscribe to Podcast Envy (it’s free!)

Get featured on Podcast Envy

You’re invited to be part of a year-end gratitude experiment!

If you feel grateful for podcasts or podcasting, I would love for you to be a part of my upcoming December episode. Send me a short audio clip (3min or less) with a story and/or post on Instagram about how you appreciate making or listening to podcasts using #podcastgratitude. Be sure to tag me @andreaklunder so I see it!

To share the audio clip, message me directly andrea [at] thecreativeimpostor.com and I’ll give you instructions.

Featured Podcast Angel

CURRENT PODCASTERS! I’m looking for you IF…

  • you are wanting to connect with other podcasters in a constructive, supportive way
  • you are happily podcasting along but feel like there’s something you’re missing
  • you want to grow your show in meaningful ways to make more of an impact

I’m developing an exclusive community circle of podcasters featuring monthly master classes, office hours with me, special guests and more! Founding members will have the opportunity to shape the program custom for you.

Launching January 2019. Sign up by December 21, 2018.

PODCASTERS TO BE! I’m looking for you IF…

  • you are planning to launch your podcast in 2019
  • you want to shortcut your learning curve and get it out sooner than later
  • you value having your show sound and look professional from the beginning so you can grow from a solid foundation

Let’s launch your show together as part of an intimate group in the Podcast Envy Launch Pod — the hands on attention of my private 1×1 launch service for a fraction of the cost!

Resources

5 Questions You Haven’t Asked About Your Podcast (FREE)
I mean, you want to make a show that matters right? You’ve got a message, a passion, a purpose. How can you make sure it’s landing? These questions from your Podcast Boss (me) will help! Get the questions!

Podcast Boss Interview Setup Guide (Premium)
Get a handy PDF of our dual recording setup for online interviews using Ecamm Call Recorder for Skype AND and the Zoom H4n Pro recorder.

Article Continued

Okay, holiday time podcasts — what to do with your show? Here is the answer that you have been waiting for…

Do whatever you want. It’s your show.

There are two schools of thought around this:

  1. People are super busy and distracted around the holidays and nobody’s listening to podcasts and your numbers for the episodes that you release in this time period are going to be lower than normal.
  2. A lot of people have time off. They’re traveling in cars and planes and trains and they have so much time to listen to podcasts. Since a bunch of podcasters are not producing new content at this time, yours has a greater opportunity to stand out. People will be looking for new shows to listen to because their queue won’t be as full as normal with their usual shows.

Both are true.

I’m in camp #2 — always always sad that it seems like there is no good new content around the holiday time. I’m always looking for something and I end up discovering a bunch of new shows at that time.

So I would say it’s completely up to you. 

A few ideas to consider:

  1. You could stick with your original plan — keep publishing. If you do this, I would encourage you to maybe think about some solo episodes that you can release if you typically do interviews. Your interview guests may or may not have as much time to promote and share the episode during the holidays, or they might be taking a social media break or whatever, but they may not be able to promote it as fresh out of the gate as you would normally like for your podcast guests to do.

    So if you have some really juicy interviews, unless they are timely and relevant to the season, you may want to push those to 2019 when there is so much time to promote things.

  2. Think of some short form content that you could release if your episodes tend to be a little bit longer. Are there any relevant seasonal topics that you could discuss that could still be evergreen? For example, gratitude is always evergreen even though we only think of it this time of year.

    Ask yourself how you can title those episodes in such a way that people might specifically be looking for those kinds of things at the end of the year? I’m thinking not necessarily of your regular podcast listeners and subscribers, but new people who are in that Oh-my-gosh-My-favorite-podcasts-have-no-new-content-Whatever-will-I-listen-to phase and they’re searching around by keywords to find new shows. 

  3. Consider your release schedule. So you may continue to release a weekly show if that’s your publishing schedule, but if you typically release on Thursdays and Thursday is Thanksgiving Day, maybe you release on Wednesday, or maybe you release something special for Black Friday, or if you typically release on whatever day Christmas Falls this year or New Year’s Day, maybe you want to shift that or maybe not maybe it’s totally fine to release on the actual holiday. There are no rules except…

  4. If you have not launched your show yet and you would like to launch, let’s say, January 1st 2019… Please be advised that the good folks at your hosting company (i.e. Libsyn) probably take a holiday break. So if you have any tech issues or troubleshooting issues, there may be a delay in addressing them.

    Also keep in mind that the good folks at Apple Podcasts definitely take a holiday break. And in fact, they’ve already emailed all of their current podcast producers about their holiday breaks. They usually send us deadlines like if you want your show to go live the first week of January, you must submit it for approval by such and such date. They didn’t do that this year. They just simply gave us the dates where nobody is going to be doing any work or responding to anything which is basically the second half of December.

    So if you want something to go live in early January, I would recommend that you are submitting your new show for approval by the first week of December or NOW!

  5. You could definitely take a break for the holidays and no one would blame you if you are going to take a break (and you probably won’t lose any subscribers.)

    You could tell your listeners that you’re going to take a break and when they can expect a new episode and what it’s going to be to get them excited. So they have something to look forward to in January when you come back.

    I saw somebody who recommended other shows to check out for their audience:

    Hey, I’m going to take a break from this time to this time some other shows that I’ve been listening to that I think that you would really love. 

    Then shout out some shows for them to check out, which is a really cool community building and value adding way to make sure that your listeners don’t forget about you because then when they do go check out that show, they will think about you and be grateful to you when they discover and love that new show that you recommended. Think of it as filling your karmic bank account!

  6. Some people like to pull episodes from the archive to republish over the weeks ahead so that there’s something new in the feed.

    I have mixed feelings about this. I have done it ONE time on my other show, The Creative Impostor, and it was fine. I kind of get annoyed mildly annoyed, however, when other shows post archival episodes unless they’re super old and I haven’t heard them.

    If it’s a rebroadcast of something that was in the current 12-month period, I just delete them.

    I’m super annoyed if it’s not obvious that I’ve already listened to it or that it’s a repeat and I start listening to it and I have that weird Deja Vu feeling like I feel like I’ve heard this before this sounds really familiar and then five minutes have gone by and I’m like, oh, this is… huh… Yep. Okay. I already heard this episode. Delete.

    So if you are republishing something, just be sure that it’s clear and make sure that it makes sense to republish it content-wise and maybe don’t republish something that was super recent.

  7. Take the holiday time to do some community building on social media elsewhere besides your podcast. Maybe you can encourage your listeners to connect with you over social media instead of relying on the podcast, so they don’t lose that connection while they’re waiting for new content. In fact, maybe you even have time to produce a little bit of Premium content that is only available to your email subscribers or to your Facebook group members or to your Patreon supporters — a little holiday bonus.

    Oh, I just gave myself that idea! I think I’m going to do that. (Okay holiday bonus for Podcast Envy email subscribers note to self.) Make sure you’re on my list here so you don’t miss out!

So don’t let the holiday time stress you out. Don’t let it send you into a panic or an existential crisis your show still matters. If your numbers go down during the holidays, don’t worry. It’s totally fine.

Save your juicy interviews for the new year perhaps or release on those weeks in between Thanksgiving and Christmas think consciously about what you want your first episode of the year to be don’t overthink, but think consciously about it.

Be creative with the energy that’s available to you in this holiday time. Think about your own self care. Don’t push to do something realistic for you.

You are Your Own Boss (even though I’m your Podcast Boss.) You’re still Your Own Boss.

Happy birthday to me this week Wednesday. I hope to hear from you ASAP for #podcastgratitude. I hope to see you on the Podcast Envy email list so I can send you a bonus and I’d love to see you for real, for real via Zoom meeting in either the Launch Pod or the VIP Circle in January of 2019.

Connect with Andrea

My favorite hashtags #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn now… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

Julie Neale, Mother’s Quest, on Social Impact and Podcasting

A “for purpose” venture to support mothers sparks a social solidarity movement.

I met Julie Neale a couple years ago at Podcast Movement and we became instant friends. A devoted mom on a mission to create a meaningful life for herself alongside and integrated with her role as mother, she supports other mom’s to live what she calls an E.P.I.C. life. 

E = ENGAGED

You are mindfully engaged with your children and family.

P = PASSIONATE

You are passionate & purposeful, making a difference beyond your family.

I = INVESTED

You are invested in yourself.

C = CONNECTED

You are connected to a strong support network so you are in community on the journey.

Read on for more…

Subscribe to Podcast Envy (it’s free!)

Get featured on Podcast Envy

You’re invited to be part of a year-end gratitude experiment! 

If you feel grateful for podcasts or podcasting, I would love for you to be a part of my upcoming December episode. Send me a short audio clip (3min or less) with a story and/or post on Instagram about how you appreciate making or listening to podcasts using #podcastgratitude. Be sure to tag me @andreaklunder so I see it!

To share the audio clip, message me directly andrea [at] thecreativeimpostor.com and I’ll give you instructions.

Featured Podcast Angel

CURRENT PODCASTERS! I’m looking for you IF…

  • you are wanting to connect with other podcasters in a constructive, supportive way
  • you are happily podcasting along but feel like there’s something you’re missing
  • you want to grow your show in meaningful ways to make more of an impact

I’m developing an exclusive community circle of podcasters featuring monthly master classes, office hours with me, special guests and more! Founding members will have the opportunity to shape the program custom for you.

Launching January 2019. Sign up by December 21, 2018.

PODCASTERS TO BE! I’m looking for you IF…

  • you are planning to launch your podcast in 2019
  • you want to shortcut your learning curve and get it out sooner than later
  • you value having your show sound and look professional from the beginning so you can grow from a solid foundation

Let’s launch your show together as part of an intimate group in the Podcast Envy Launch Pod — the hands on attention of my private 1×1 launch service for a fraction of the cost!

Article cont’d

Julie pulled me on board for this ambitious heartfelt initiative she founded that year called Women Podcasters in Solidarity — a collective of women podcasters who have made a pledge to build awareness and funds for social justice through their podcasting platforms. This is a twice-yearly, ongoing initiative with the first focus being on Anti-Racism and the Movement for Black Lives, and the second on Gun Safety with an Intersectional Lens (you can join now for the new season here).

I’m planning to contribute a series of episodes my high school podcasting students produced about gun control with Dion McGill of the Illinois Council Against Handgun Violence for Power Your Story.

In this episode of Podcast Envy, we talk about social justice, gun violence, the origin story of Mother’s Quest, how Julie produces her podcast, and finding joyful moments.

Resources

5 Questions You Haven’t Asked About Your Podcast (FREE)
I mean, you want to make a show that matters right? You’ve got a message, a passion, a purpose. How can you make sure it’s landing? These questions from your Podcast Boss (me) will help! Get the questions!

Podcast Boss Interview Setup Guide (Premium)
Get a handy PDF of our dual recording setup for online interviews using Ecamm Call Recorder for Skype AND and the Zoom H4n Pro recorder.

About Julie Neal & Mother’s Quest

Mother’s Quest Founder, Julie Neale honors both the meaning and the mess of life and parenthood and believes our children and youth challenge us to grow into our best selves. She is on a mission to live a truly E.P.I.C. life and, through her example, inspire her children to do the same.

Her “for-purpose” venture, Mother’s Quest, provides inspiration, coaching and community so that mothers, and those who work with young people, can connect to support and resources, fulfill their unique purpose, and live their E.P.I.C. lives.

After a 20-year career as a leader in youth-serving non-profit organizations, Julie turned her focus to coaching, training at the Coaches Training Institute, and facilitating a process known as “reflection” for youth development professionals.

Through this and her parenting experience, she realized that mothers, and those who mother, need an opportunity to reflect on their own growth, dreams, and plans and created Mother’s Quest to champion them.

With calm and care, she masterfully taps into her own curiosity and intuition, to help her clients slow down from the busyness of life and work, reflect on what matters, clarify a future vision, and move into action.

She writes about the transformative experience of parenting in her own life at mothersquest.com and in the Mother’s Quest Facebook community and hosts the Mother’s Quest Podcast, which launched in December 2106, recently releasing its 50th episode.

In the fall of 2017, she founded the Women Podcasters in Solidarity Initiative, to raise awareness and dollars for social justice issues through the power of podcasting. The first season focused on anti-racism and police accountability.  The episodes of those who contributed, including three from Mother’s Quest, can be found at www.womenpodcastersinsolidarity.com.

A fall 2018 season is focused on gun safety with new episodes to be released in January 2019.

Julie received her Masters in City Planning, Community Development from UC Berkeley and a BA in Communication Studies from UCLA, where she met her husband. She currently lives with her husband and two boys in the San Francisco Bay Area.

Julie and Jake - smaller

When she’s not wrestling with her kindergartener or driving her teen to basketball practice, you can find her squeezing in ten minutes of yoga and meditation (believing something is better than nothing!) and staying up way too late to watch a double-hitter of the Handmaids Tale and Super Soul Sunday.

Connect with Julie

Mother’s Quest
Women Podcasters in Solidarity
Facebook @MothersQuest
Instagram @MothersQuestPod

Connect with Andrea

My favorite hashtags #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn now… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

Podcasting for Yoga Teachers

Teaching yoga can go so much deeper than just cueing a physical workout class — there is a certain way that a skillful teacher can use words and language and imagery to connect to  deep emotions and levels of awareness — It makes perfect sense that they could use their voices and the skill and this talent in the medium of podcasting.

~Andrea Klunder

Can podcasting change your teaching practice?

Even if you’re not a yoga teacher, don’t skip this episode. You are going to learn so much about positioning, niching and marketing your podcast from our panel of yoga teacher podcasters.

Subscribe (it’s free!)

Get featured on Podcast Envy!

Before I dive too far in, I want to  invite you to participate in a special. Podcast Envy experiment that I am conducting for the end of the year, which has to do with… gratitude! (I know… kinda obvious.)

I want to do an episode for the end of the year featuring other podcast makers and podcast listeners expressing gratitude for their favorite podcasts, the amazing magical wonderful things that have happened to them since they started listening to or producing podcasts and that could be you.

So if you feel grateful for podcasts or podcasting, I would love for you to be a part of the episode. Send me a short audio clip (3min or less) and/or post visual representations of how you appreciate making or listening to podcasts over on Instagram using #podcastgratitude. Be sure to tag me @andreaklunder so I see it! 

To share the audio clip, message me directly andrea [at] thecreativeimpostor.com and I’ll give you instructions.

Article

This episode was inspired by Shannon Crow of The Connected Yoga Teacher, who appeared right here on episode 033 of Podcast Envy, talking all about how to use podcasting as a medium for social impact beyond the impact that you can have as a local yoga teacher.

This is a topic that is near and dear to my heart because I am also a yoga teacher and though I don’t do it full time anymore, I spent a lot of time and energy and money and frustration and exhilaration learning how to teach yoga and meditation and getting a full education around the ins and outs of yoga business.

So I reached out to a panel of four podcasters who have been also teaching yoga anywhere from 2 to 15 years, and who each have a very different type of show. I’m excited to introduce to you:

Gabby Orcutt from Soul Speak

Amanda Kingsmith from M.B.Om

Kathryn Nicolai from Nothing much happens

and Natalia Hastings from Flow With Me Yoga

One thing that these yogi podcasters all have in common is that they each have a very distinct origin story for their show. I shouldn’t be surprised by this because I know that excellent yoga teachers know how to weave stories into their classes from their own personal experience in such a way that it resonates deeply with their students.

So it should not surprise me that these women have awesome origin stories and tons of wisdom on the following questions:

  • How did your podcast come to be?
  • Why did you decide to focus on the specific niche you’ve chosen (guided yoga practices; the business of yoga; bedtime stories to help you sleep, discussions about yoga, pregnancy and self-care)?
  • Does your podcast directly support your yoga teaching business and if so, in what way?
  • How do you measure success with your show? 
  • How have you been growing your audience?
  • What has been your biggest podcasting challenge?
  • What is your best advice for a yoga teacher considering their own podcast?

Read on for the rest of the article…

Featured Podcast Angel

CURRENT PODCASTERS! I’m looking for you IF…

  • you are wanting to connect with other podcasters in a constructive, supportive way
  • you are happily podcasting along but feel like there’s something you’re missing
  • you want to grow your show in meaningful ways to make more of an impact

I’m developing an exclusive community circle of podcasters featuring monthly master classes, office hours with me, special guests and more! Founding members will have the opportunity to shape the program custom for you.

Launching January 2019. Sign up by December 21, 2018.

PODCASTERS TO BE! I’m looking for you IF…

  • you are planning to launch your podcast in 2019
  • you want to shortcut your learning curve and get it out sooner than later
  • you value having your show sound and look professional from the beginning so you can grow from a solid foundation

Let’s launch your show together as part of an intimate group in the Podcast Envy Launch Pod — the hands on attention of my private 1×1 launch service for a fraction of the cost!

Resources

5 Questions You Haven’t Asked About Your Podcast (FREE)
I mean, you want to make a show that matters right? You’ve got a message, a passion, a purpose. How can you make sure it’s landing? These questions from your Podcast Boss (me) will help! Get the questions!

Podcast Boss Interview Setup Guide (Premium)
Get a handy PDF of our dual recording setup for online interviews using Ecamm Call Recorder for Skype AND and the Zoom H4n Pro recorder.

Article cont’d

I’ve gotta be honest — hearing these success stories and strategies and ideas-– I wish that when I had a yoga studio business and was teaching yoga and meditation full time, I had made a yoga podcast!

In fact, I had a client who asked me if I would ever consider doing such a thing because she loved taking my classes, but I really did not at that time even know what the heck a podcast was and since they were available for free, I couldn’t figure out how you make money off of one (money I desperately needed.) So I just dismissed it.

I feel like if I would have done it things might have ended differently for my yoga business, but I don’t know. Maybe we are right where we need to be and things happen the way they’re supposed to.

Our Featured Guests

Kathryn Nicolai
Nothing much happens: bedtime stories for grownups
Facebook
Instagram



Amanda Kingsmith
M.B.Om – Mastering the Business of Yoga
Facebook
Instagram

Gabby Orcutt
Soul Speak Podcast
Facebook
Instagram


Natalia Hastings
Flow With Me Yoga

Connect with Andrea

My favorite hashtags #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I’m on LinkedIn now… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.

Don’t ghost your podcast listeners – Halloween Special!

Boo! In honor of the Halloween season, I’m serving up advice from our spooky supernatural friends, the ghosts!

Ghosting: When a person cuts off all communication with their friends or the person they’re dating, with zero warning or notice before hand. You’ll mostly see them avoiding friend’s phone calls, social media, and avoiding them in public.

courtesy urbandictionary.com
don't ghost your podcast listeners, podcasting advice, podcast envy episode 034

Imagine this…

You happily discover this new podcast and the first few episodes have you feeling hopeful. You can see the promise and potential for the future of this show. As the weeks go on, you feel more and more like you really know the host. You’re starting to trust them —  you even share the podcast with your friends, hoping they’ll like it too.

And then suddenly — you realize it’s been weeks since you’ve gotten a new episode in your queue. You check your app, make sure you’re still subscribed. You look on social — where are they? You go back and replay the last episode — did you miss something? You tweet them — crickets.

Time goes by.

Silence.

You feel lost, betrayed. What could have happened? You hope they’re okay… I mean it was going so well. The only way they could disappear like this is if they were dead in ditch somewhere, right?

Do NOT do this to your listeners…

Continue reading below.

Featured Podcast Angel

CURRENT PODCASTERS! I’m looking for you IF…

  • you are wanting to connect with other podcasters in a constructive, supportive way
  • you are happily podcasting along but feel like there’s something you’re missing
  • you want to grow your show in meaningful ways to make more of an impact

I’m developing an exclusive community circle of podcasters featuring monthly master classes, office hours with me, special guests and more! Founding members will have the opportunity to shape the program custom for you.

So get on my VIP Circle list (no obligation to join) to be invited and have a chance to help me create a unique experience to support you in your podcasting mission.

Launching January 2019. Sign up by December 21, 2018.

PODCASTERS TO BE! I’m looking for you IF…

  • you are planning to launch your podcast in 2019
  • you want to shortcut your learning curve and get it out sooner than later
  • you value having your show sound and look professional from the beginning so you can grow from a solid foundation

Let’s launch your show together as part of an intimate group in the Podcast Envy Launch Pod — the hands on attention of my private 1×1 launch service for a fraction of the cost!

Article cont’d

I know, sometimes podcasting is frustrating. It’s a lot more work and takes more time than anyone ever lets on in the beginning. And there’s the whole downloads thing — Apple is not the promised land of instant subscribers and an immediate crowd of podcast fans. Your show may not be the overnight success you imagined it would be.

And as the weeks and months go on, you find yourself getting less and less excited to go into a closet with your microphone (or shell out for recording studio time if you are so lucky) to record.

Maybe it’s been ages since you got a review, a 5-star rating, an email from a listener or geez– at this rate even some hearts on your audiograms in Insta.

But trust me — your listeners are out there, and they need you.

So before you give up completely, here are a few things you can try…

1) Consider your WHY — Remember why you started podcasting in the first place. Assess what you are personally getting out of podcasting with or without large numbers?

2) If you’re feeling overwhelmed, how often are you releasing episodes? Could you scale back? Or could you make less work for yourself — maybe outsourcing something like editing or doing less detailed show notes.

3) If you’re getting bored, can you switch it up a bit, invite some guests if you don’t usually, do some solo shows if you usually have interviews, do a deep dive mini-series in a topic that feels current or interesting to you?

4) Remember, it just takes TIME to build — so much time. Especially if you didn’t start with a huge following. Plus, numbers are subjective. I don’t know what your numbers are but you MIGHT be surprised about how intimate the average listening audience is by comparison — most people who share their stats have freakishly high numbers that don’t represent the full picture of indie podcasters.

If you’re still over it…

Could you take a break and see if you miss it? And if you do, then come back in a month or 2 months? If you do this, be sure to announce it to your listeners! Be honest about your intentions and let them know how to stay connected with you in the meantime (like will you still be posting on Facebook or in your newsletter)?

And when you’re truly done…

Say a proper good-bye. It doesn’t have to be long, drawn out, and dramatic (unless that’s your style.) It doesn’t have to be apologetic or self-deprecating (unless THAT’S your style.) Just a simple, heartfelt, honest ending to give your loyal listeners some closure.

Let them know you appreciate them and the time they’ve spent listening to your show — maybe recommend some other shows you think they might like to check out (if that feels right to you) and as in the above tip, tell them how to stay connected to you (unless you’re going totally offline!)

Believe me, no one likes to be ghosted. To this day, I will never understand why it happens so so so much in the online dating world. But that’s an article perhaps for another time.

Treat your audience with the respect they deserve and it will leave a lasting impression that matters.

A Halloween gift for you!

This month, October 2018, over on my LinkedIn, I’m sharing podcasting tips, practices and fun all around a Halloween theme and I’m kicking it off with a Tarot Card spread for your Podcast Content Marketing Plan.

This is a nod to the nostalgic defining moment of my childhood when I won (or at least placed) in a costume contest at the public library for my gypsy fortune teller look. No tarot cards are NOT fortune telling but I didn’t know any better when I was 9!

So if YOU want to get the spread either to DIY with your own tarot or oracle deck OR you want me to do a 3-card reading for you and YOUR show, click the button below and drop your email there for me and you’ll get instructions and a super brief questionnaire in case you want me to pull cards for you.Get the Tarot Podcast Plan!

Resources

5 Questions You Haven’t Asked About Your Podcast (FREE)
I mean, you want to make a show that matters right? You’ve got a message, a passion, a purpose. How can you make sure it’s landing? These questions from your Podcast Boss (me) will help!Get the questions!

Podcast Boss Interview Setup Guide (Premium)
Get a handy PDF of our dual recording setup for online interviews using Ecamm Call Recorder for Skype AND and the Zoom H4n Pro recorder.

Subscribe

Apple Podcasts
Google Podcasts
Spotify
Stitcher

Connect

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

My favorite hashtags #podcastenvy #podcastboss

Oh HEY! I’m on LinkedIn now… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you’re a Podcast Envy listener.