Are you thinking about the end of the year… or even into the NEW year? Well… have I got a treat for you to refresh your podcasting experience. 3 treats actually!
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If you’re like me… or my clients, for that matter… the end of year is a combination of hustling toward the imaginary finish line and reflecting about what is and isn’t working.
Whether you are on the edge of burnout or manically setting yourself up to crash & burn… here are 3 things to try to re-ignite your creative spark, and illuminate the path forward.
1 – This is from Tom Webster at Sounds Profitable, episode is #450 “Better Podcast Marketing and The Curiosity Gap” – And you should go listen to it because Tom lays it out better in 9 minutes than I will here. When you tell someone about your show (or write your show description) or post on social, are you igniting the curiosity of the human you are speaking with?
2 – Open your calendar. This one was inspired by Shannon Weinstein from Keep What You Earn. Episode 683 – The Best Way to Get Out of a Business Funk. Go to your calendar. Ask how you can redesign your schedule to optimize for more energy-efficient time management — or as I would say, allow for more flow?
3 – Get honest with yourself and your team (if you have one.) What is the ONE thing you want your podcast to help you do in the next 12 months?
Do you need to sell a bunch of seats to your upcoming course or event? Not the same as expanding your professional network, not the same as building a platform for thought leadership in your field.
Megan Dougherty from The Company Show has created a framework that outlines 5 primary show blueprints based on what they are designed to do:
(in no particular order)
- Conversion
- Thought Leadership
- Relationship Building
- Content
- Audience Engagement
Learn more in my interview on The Creative Impostor with Megan. Or better yet, get her book, Podcasting for Business.
Which one of these activities will YOU try to reignite your podcasting spark?
I’d love to know — email me: andrea@thecreativeimpostor.com
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“If you’re like me… or my clients, for that matter… the end of year is a combination of hustling toward the imaginary finish line and reflecting about what is and isn’t working.”
~Andrea Klunder
Connect with Andrea
Email or Voice andrea@thecreativeimpostor.com
Instagram: @thecreativeimpostor
YouTube: @thecreativeimpostor
LinkedIn: @andreaklunder (I only accept connections from people I actually know, so include a message to say you’re a Creative Impostor listener.)
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Edwin R. Ruiz – Technical Director
Kevin Lange – Photography