Hey… What are you doing with that podcast? (How to deal with disappointing downloads)

Hey… What are you doing with that podcast? (How to deal with disappointing downloads)

I have seen people and organizations with very successful podcasting strategies who only have about a hundred listeners per episode… and I have seen podcasts that have 1500 or 2000 listeners that don’t feel like their podcast is successful. So what is with this discrepancy?

~Andrea Klunder, Your Podcast Boss

Disappointing podcast metrics?

Hazy podcast content strategy?

Feeling the burnout, the overwhelm, the dread… and it’s only January?!

When we only think about podcasting for our business, brand, or organization in order to grow our audience, and the reason we wanna grow our audience is to sell more of a thing in order to make money, then we are often going to be disappointed.


Because there are easier, more cost effective, faster ways to grow our audience, to sell more of a thing to make more money. This does not mean that podcasting doesn’t work, but it means that we have to be a little bit smarter than just download numbers, growing our audience to sell a thing.

We have to think about what podcasting does really, really well and how to leverage the time, the money, the energy, the effort, the investment that we are putting into our podcast, to know how to leverage that in a way that it makes more sense, that it fits into our strategy and into our workflow… better.

This episode was originally recorded as a live stream. You can catch future streams by following me on Instagram @thecreativeimpostor, LinkedIn @andreaklunder, or YouTube @thecreativeimpostor.

Continued below…

Special Offer

Podcast Envy New Year Dreaming Sessions

Need a strategic thought partner to support you in making a change to your podcast?

If you have actively decided to make changes with your podcast, or if you are feeling stagnant and stuck, and thinking you need to change something, but don’t know what that is, let me help!

Inquire about booking a New Year Dreaming session with me in the month of January 2024.

We’ll sit down for about 45 minutes and we talk through whatever’s on your mind, whatever isn’t working, whatever you’re frustrated with, whatever you have questions about, whatever you want to try.

We will talk through it and figure out the best next step and path forward.

This session is usually only available to my existing production and editing clients, but I have a little bit of flexibility in my schedule in January, so I am offering a limited number of spaces.

Email me andrea [at] infuselife.net and tell me little bit about what’s going on for you and your show.

I will send you pricing, details, and a scheduling link. When you book, I’ll send you a short questionnaire and listen to your show. We’ll meet for 45min and then there will be a follow-up.

If you could use a thought partner to talk through some of your ideas, I’m happy to shed some light and help ensure your changes are grounded in your purpose and aligned to your bigger vision for the year ahead!

“We can strategically map… the resources, the time, the budget, the effort, the attention that you are already putting into creating a podcast, and we can shape and mold and concentrate that into something that supports the “what” that you are trying to do in your business, in your organization, with your brand!”

Andrea Klunder

Article Continued

Thank you for being a part of my listening community and if there is something that you feel like you’re needing as a podcaster, as a producer, as a content creator, as a small business owner who is dabbling in or fully invested in podcasting, if there’s something that you’re needing support around, or a question that you have, or a change you’re trying to make, email me and let me know: andrea [at] infuselife.net.

During the month of January 2024, I’ll send you details to book a New Year Dreaming session with me (limited spaces available.) And even if we don’t end up booking a private call together, or you’re catching this after that month, maybe I’ll create a podcast episode about your question. You never know!

Connect With Me

I’m curating a list of 100+ ways to leverage podcasting for your organization, your business, or your brand and I need your help! Send me a note or a voice memo and let me know either (a) what your podcast is successfully and specifically helping you or your organization to do or (b) what project, goal, or intention you are working on for the year ahead that you HOPE podcasting can help you realize. If it’s something I haven’t thought of yet, it may make it into my list and you may get a shout out on Podcast Envy!!!

Email: andrea [at] thecreativeimpostor.com

IG: @thecreativeimpostor

LinkedIn @andreaklunder 

Recommended Resources

The Creative Impostor Ep 38 with Nikki Nigl

Nikki Nigl on Instagram

Stoked Design

The Driven Woman Entrepreneur Podcast

Power Your Story 

StreamYard (the software I’m using for live streaming & recording)

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